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How not selling out has paid off for Clif Bar
September 13, 2009 /
Nine years ago, the company’s co-founder walked away from a $120 million offer to sell, and took on massive debt to buy out a partner. Choosing to stay independent allowed the company to pursue principles like putting employees first and being eco-friendly. But it’s also been very good for business. In a region obsessed with financial rewards, Clif Bar http://www.clifbar.com/ of Berkeley provides a model for running a business with a different set of principles.
By Chris O’Brien
Full Story: http://www.mercurynews.com/business/ci_13311387?nclick_check=1
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Posted in: Funding and Building your Business