How not selling out has paid off for Clif Bar

Nine years ago, the company’s co-founder walked away from a $120 million offer to sell, and took on massive debt to buy out a partner. Choosing to stay independent allowed the company to pursue principles like putting employees first and being eco-friendly. But it’s also been very good for business. In a region obsessed with financial rewards, Clif Bar http://www.clifbar.com/ of Berkeley provides a model for running a business with a different set of principles.

By Chris O’Brien

Full Story: http://www.mercurynews.com/business/ci_13311387?nclick_check=1