Wal-Mart Exposes the De-Value Chain

Wal-Mart’s announcement of its new sustainability index marks the dawning of the age of ecological transparency in the marketplace. This is not just idle speculation; Wal-Mart has signaled that suppliers who ignore the requirements for ecological transparency will become “less relevant” to them. In other words, suppliers may one day compete for shelf space on the basis of their transparency about the ecological impacts of their products.

by Daniel Goleman

Full Story: http://www.danielgoleman.info/blog/2009/07/24/wal-mart-exposes-the-de-value-chain/