The Next Evolution in Economics: Rethinking Growth

The credit crunch has forced people across many sectors to rethink their assumptions about how they do business, the roles of the individual in the larger system, and the very future of the system itself.

These reflections are beginning to bear fruit. We’ve begun to see a shift from the old, linear transaction-based approach to business toward a new, circular view, in which shared resources can better benefit all in a way that adds depth (and value) to this future economy.

by Stan Stalnaker

Full Story: http://blogs.harvardbusiness.org/hbr/hbr-now/2009/08/a-new-approach-to-economics.html