How Twitter’s Staff Uses Twitter (And Why It Could Cause Problems)

Twitter has captured peoples’ imaginations like nothing else on the web in years. It’s growing fast, gets talked about all the time in other media, has fostered a huge developer community and gets used in more ways than anyone could have thought possible. It’s a great tool for journalists, for students, for knitters, for marketers and for people in many other walks of life.

What if the people working at Twitter Inc. aren’t using the service the way many of its power users are, though? We’ve examined the posting and following habits of people on the company’s staff and found that Twitter team members don’t follow very many other people, they aren’t following many of the top developers in their own community and they don’t even Tweet very much. This could be cause for concern among power users who depend on the service as it exists now, much less for those hoping it will be developed for even more powerful use cases.

Twitter co-founder, Jack Dorsey, said this week that he hopes the service will someday be just like electricity, something everyone uses but few feel the need to talk about. To follow that analogy, if you were someone who used a heavy duty washer and dryer in your home and found out that the electric company didn’t employ people who regularly used any appliances bigger than a toaster – wouldn’t you be a little concerned about the long term viability of your power supply?

by Marshall Kirkpatrick

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