The Business of Tourism in Montana

It’s not enough to simply get tourists to Montana – how do you get them to our town?

Tourism has long been the second largest industry in Montana behind agriculture. But in recent years, cities have ramped up efforts to localize tourism by launching region-specific marketing and promotional campaigns.

Whitefish, with its active convention and visitors bureau, is one of the best at self-promotion, in part because it operates with a considerable marketing budget. Now with the help of a law passed at the 2007 Legislature, cities like Kalispell and Missoula are seeking to build their own marketing budgets.

By Myers Reece

Full Story: http://www.flatheadbeacon.com/articles/article/the_business_of_tourism/12019/