PrintingForLess Newsletter – June 2009

People are starting to see them everywhere. Little glimmers of hope (aka ‘green shoots’) are beginning to poke their way through the despair, surefire signals that the economy is starting to turn around. As the economic pendulum begins to swing and confidence starts to rise, it’s more important than ever to ensure your business is in a position to gain market share when we come out on the other side.

So, what can you do to get ready? We all know that planning a budget, managing inventory, and knowing when to hire and fire employees are never easy, but a dysfunctional economy has now made forecasting all but impossible. Try tightening the planning and shortening the planning cycle. Review your progress more often than usual and re-evaluate your goals and budget monthly instead of just annually or quarterly. Look for leading indicators of sales like website traffic, phone calls or incoming leads. By building flexibility into your business plan, you can remain nimble and react quickly to unexpected events.

This month, we’re introducing our new coil binding capabilities, offering tips to turn you into an expert copywriter, and featuring a survey to find out how your business is doing.

Full Newsletter: http://www.printingforless.com/NewsletterJune09.html