The math of meth – The Montana Meth Project

Supporters of the Montana Meth Project have loudly proclaimed the success of the multimillion-dollar advertising campaign.

Tom Siebel, the billionaire software mogul who conceived of the project and put up millions of dollars to launch it, told a U.S. Senate committee in 2007 that results of the Meth Project in Montana “have been more significant than any drug prevention program in history.”

Former Attorney General Mike McGrath, now chief justice of the Montana Supreme Court and an original member of the Meth Project board, said the ad campaign “is very simply changing the nature of crime control in Montana.”

By ED KEMMICK, The Billings Gazette

Full Story: http://www.billingsgazette.com/news/local/article_0a1c803a-6912-11de-8b1b-001cc4c002e0.html

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$20M spent in anti-meth campaign http://www.billingsgazette.com/news/local/article_c2fc6b3c-6918-11de-a091-001cc4c002e0.html

Analysis of the Montana Meth Project http://www.springerlink.com/content/t3575m0w40653lh7/fulltext.pdf