Determine your website needs and then set a budget
Reader Comments
| July 2, 2009 |  View for printing |
The online activity is running at full speed these days. I have often written about the importance of having a website for your company and keeping it updated. However, unless you know how to design your own site and even if you do, at some point you will need to select a company or professional to take care of your website needs.
With so many changes happening online, I thought I should check in with someone who is an expert in working with businesses both large and small with their website needs. I paid a visit to Marimba Milliones, CEO of Milestone New Media Group. Her company is a Pittsburgh-based full service web communications operation, specializing in web design, development, and advertising and interactive development systems.
One of the biggest challenges for the small entrepreneur is budget. My first question to Marimba was how much or how little can we get away with spending and yet maximize our online presence?
By Gladys Edmunds for USA TODAY
Full Story: http://www.usatoday.com/money/smallb ... needs_N.htm 
Reader Comments:
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In my web development experience, I have seen quite a few companies and organizations create a budget or a business plan for their website with a somewhat realistic estimate on the cost of developing the website, but not on the long term maintenance. The costs of maintaining a website are far and above the costs of developing the site, unless you are building a site with no expected return. Viewers want fresh information, and your search engine positioning is also highly dependent on not "abandoning" your site. I have seen organizations build a website underbudget, put the extra $$$ into some other business area, and then not have any $$$ for website upkeep. |
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