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How to Create Effective Government Blogs – Missoulagov.org

Back in high school, do you remember parents who tried to be hip by dressing like their kids? You wondered why the parents bothered, because they just looked silly.

A similar fad that has grown legs in government IT circles: public officials blogging. After all, the coveted Millennial generation reads blogs. Government technophiles promoting this may enjoy showing off how in touch they are with Web 2.0, but how in touch do they really look to the people blogging is supposed to attract?

By Andy Opsahl, Features Editor

Full Story: http://www.govtech.com/gt/articles/698892

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