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The Institute for Tourism and Recreation Research at the University of Montana

The Institute for Tourism and Recreation Research http://www.itrr.umt.edu/index.html was created in 1987 to conduct research on travel, recreation and tourism. Located in The University of Montana, College of Forestry and Conservation, ITRR serves as the research arm for Montana’s tourism and recreation industry. Its overall mission is to provide information that will help the industry make informed decisions about planning, promotion and management. Thus, the research conducted is designed to assist both private firms and public agencies who provide facilities and services to visitors.

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