Social Media and Customer Satisfaction

I went to the TechBoise event last night to say thanks and best wishes to Tac Anderson, our EIR and widely recognized social media expert. He is leaving Hewlett Packard, Highway 12 Ventures and Boise for an exciting opportunity in Seattle. He has had a very big impact on the local entrepreneurial community, but his influence and insights extend well beyond the Boise city limits. Tac opened my eyes to the power of social media, as well as, the perils of it. Companies that don’t understand how to effectively participate in it, are in for a rough ride. At the TechBoise event last night someone mentioned that the first case of swine flu in the U.S. was reported via twitter. An hour or two later, CNN reported on it. News travels fast now a days, and the people that think they own it, or can control it, are kidding themselves.

by: George Mulhern

Full Story: http://highway12ventures.com/2009/04/30/social-media-and-customer-satisfaction/