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Twitter Connects Microsoft With IT Pros

April 28, 2009 /

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One Saturday night around 8 p.m., Stephen Rose receives an email from a Microsoft social media manager asking his opinion on a tagline. The IT Pro group has been readying marketing materials, and an ad campaign known to insiders as "IT Pro Perception." The viral video campaign highlights a series of interviews with top designers for Windows 7 and IT pros.

The Microsoft social media manager could not decide on a tagline. So, Rose — a senior community manager for Windows Client IT Pro — posted a tweet to his more than 400 IT Twitter followers, asking for opinions. The Tweet: "Hi, what do you guys think when we say this … ?" returned "amazing" responses.

by Laurie Sullivan

Full Story: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=104730

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