PrintingForLess Newsletter March 2009

Businesses everywhere are buzzing about the merits of social networking. Whether you’ve jumped on the social networking bandwagon or are still looking in from the sidelines, there is no denying that sites like Facebook, Twitter, LinkedIn and blogs on every subject imaginable have taken over the web. If you are one of many who still associates social networking with online dating or finding old friends, it might be time to take a second look. Social networking can facilitate greater connections with your customers and help build buzz by providing a forum for them to review your products or services. Still skeptical? Begin by outlining some specific goals that you want to get out of these efforts. Do you want to grow your customer base? Increase visibility? Sell more products and services? By setting measurable social networking goals, you can determine success or failure.

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