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The $10 Business for a Lifetime of Entrepreneurial Learning!

The $10 Business, developed by Dr. Craig Armstrong of the University of Alabama, is an experiential learning exercise that requires students to start their own business using $10 or less. A member of USASBE, Dr. Armstrong won the Third Place Prize in the 2009 3E-Learning Competition for the $10 Business. One key rule of the exercise requires students only allowed to spend or invest additional funds in their business with profits earned. In the execution of their business plans, students are responsible for keeping a weekly diary that details the thoughts, actions, and responses throughout.

Dr. Armstrong notes a very favorable response from his students, who claim this exercise as the highlight of their undergraduate education. A strong sentiment indeed, especially considering that Dr. Armstrong uses the exercise with his first-year entrepreneurship students.

Full Story: http://www.icsb.org/article.asp?messageID=136

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