One way to fix the conference call

Everyone dreads conference calls, but combining online chat rooms with conference calling encourages participants to be more involved in a meeting, Seth Godin writes. "When you put text chat in parallel with a voice conference call, magical things happen. The first is that everyone participates. If you don’t, it’s noticeable and you won’t be invited back."

Seth Godin

Full Story: http://sethgodin.typepad.com/seths_blog/2009/04/reinventing-the-conference-call.html