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Connect with others online to expand business

March 23, 2009 /

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"For small to medium to national organizations, for events and fundraisers of any size, in any format – live, virtual or hybrid – the platform is built for scale."

Q: Steve, I appreciate all of the low-cost marketing methods you have been sharing lately. For my business, we have found that doing a lot of online social networking makes a big difference. But most of my friends who are self-employed are not doing this. I think it’s a mistake. — Mike

A: I couldn’t agree with you more. Did you know that more than half of all small businesses in this country do not even have a website? (Maybe the only thing worse than no website is having a bad one, since instead of leaving no impression, you leave a bad one instead.)

By Steve Strauss for USA TODAY

Full Story: http://www.usatoday.com/money/smallbusiness/columnist/strauss/2009-03-22-building-online-presence_N.htm?loc=interstitialskip

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