News
Recession Marketing 101!!
March 2, 2009 /
MATR Sponsor (view all)
When a recession hits, the consumers don’t go away and your marketing plan shouldn’t either. As a matter of fact, experts suggest increasing
your marketing efforts and at a minimum maintain your current marketing budget during an economic downturn. Less consumer purchasing
power increases the competition for each consumer dollar spent. Consumers don’t stop buying and you shouldn’t stop marketing. What DOES
change is how consumers shop during a recession.
Full Story: http://findlocation.com/textdata/news/RecessionMKT.pdf
MATR Supporters (view all)
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