Utah gets hip with new economic-development pitch – New Video

When at Sundance, be like Sundance.

That’s the approach the Governor’s Office of Economic Development (GOED) took in producing a state promotional DVD whose debut showings were for financial movers and shakers attending the Sundance Film Festival.

"Since it was going to debut at Sundance, we wanted Sundance-caliber work," said Jason Perry, GOED executive director. "We got it."

GOED hired Salt Lake City-based Love Communications to produce the nine-minute DVD titled "Utah: A State of Opportunity." It intersperses photographs of the state’s scenic wonders and varied recreational opportunities with artistic illustrations emphasizing the state’s attributes, from culture to mass transit to classrooms where sophisticated students spawn innovative technologies.

By Mike Gorrell

The Salt Lake Tribune

Full Story: http://www.sltrib.com/business/ci_11801288

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State gets hip with new economic-development pitch (with video)

DVD » Film banks on artistic flair to draw business executives.

By Mike Gorrell

The Salt Lake Tribune

Full Story: http://www.sltrib.com/business/ci_11820253