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The Voice of the Customer

The best way to ensure that customer feedback is actionable is to automate the process of soliciting, collecting and reporting on customer input throughout the business. In today’s world, this is a tall task for most organizations.

Capturing and acting on real-time feedback from multiple channels –web, phone, email, live chat– is a difficult task, if not impossible, for businesses without a solution to support these efforts. Even when companies seek customer input, fewer than 50% actually act on the feedback they receive. Ignoring customer feedback results in customers feeling that their feedback is not valued, frustration and ultimately defection.

Greg Gianforte CEO and Founder RightNow

Full Story: http://www.rightnow.com/blog/customer-feedback/the-voice-of-the-customer

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Montana Career Opportunity – Human Resources Generalist, Senior -RightNow http://matr.net/article-33104.html

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