Marketing in a downturn: time to push the panic button?

“In stable environments, if I make a pricing mistake it’s not very important. But in today’s environment, it’s a matter of life and death. You’d better get your pricing right.”

‘Paddy’ V. Padmanabhan and Pushan Dutt

Full Story: http://knowledge.insead.edu/contents/MarketingInDownturn090217.cfm?vid=186