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Marketing in a downturn: time to push the panic button?
February 18, 2009 /
“In stable environments, if I make a pricing mistake it’s not very important. But in today’s environment, it’s a matter of life and death. You’d better get your pricing right.”
‘Paddy’ V. Padmanabhan and Pushan Dutt
Full Story: http://knowledge.insead.edu/contents/MarketingInDownturn090217.cfm?vid=186
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