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Some startups adding muscle in tough economy
February 8, 2009 /
IMVU Chief Executive Cary Rosenzweig used to make his living pushing practical products such as Tide, Clorox and QuickBooks Payroll. Now he leads an Internet "virtual world" company where visitors spend actual money for something as seemingly frivolous as a new wardrobe for their digital alter egos and gifts for avatar pals.
By Scott Duke Harris
Full Story: http://www.mercurynews.com/business/ci_11639459
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