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Taco Bell ordered to pay Chihuahua’s creators $42M… That’s a lot of tacos!

January 26, 2009 /

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PFL Tech Inc. is a marketing technology company that provides sales enablement and marketing automation solutions, as well asprinting, mailing, and fulfillment services. They also provide some great Montana Jobs.

A federal appeals court has ruled that Taco Bell Corp. is responsible for a $42 million judgment awarded to the creators of the fast-food chain’s popular Chihuahua sales mascot.

A Michigan jury in 2003 found that Irvine-based Taco Bell didn’t properly pay the dog’s Grand Rapids, Mich. creators, Tom Rinks and Joe Shields, when it launched its $500 million advertising blitz in the 1990s that popularized the phrase "¡Yo quiero Taco Bell!"

Full Story: http://www.sfgate.com/cgi-bin/article.cgi?file=/n/a/2009/01/26/financial/f102335S95.DTL

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