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Innovating your way to the top

With the global economic slowdown, the need for innovation is even greater today. If you’re looking to maintain your market share, and perhaps post growth despite the recessionary environment, innovation is key.

To understand why innovation is so crucial to success, INSEAD and Roland Berger Strategy Consultants looked into the innovative policies and practices at nine large multinationals widely respected for their innovative skills: 3M, Research in Motion, Genentech, Unilever, SAP, Bosch, Nokia, Infosys and Toyota.

The result is a new book called Innovating at the Top: How global CEOs drive innovation for growth and profit, whose purpose is to identify the values and methods the CEO finds most compelling and useful to promote innovation.

Full Story: http://knowledge.insead.edu/Innovatingyourwaytothetop090119.cfm?vid=173

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