MATR News: “The question is, how do you prepare for the other side of the recession?”

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“The question is, how do you prepare for the other side of the recession?”

January 12, 2009

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For the Honda Brand, a Cinematic Stroke

WITH the automotive industry battling an economic downturn, is it the right time for a carmaker to introduce another installment in a corporate image campaign that carries the theme, “The power of dreams”? http://dreams.honda.com/

RPA http://rpa.com/

By STUART ELLIOTT

Full Story: http://www.nytimes.com/2009/01/12/bu ... d=permalink
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