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Supply beats demand: Analysis suggests city overestimated downtown Missoula's capacity for retail

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January 11, 2009View for printing

Even in a strong economy, Missoula may not be able to support all the retail business the city anticipates.

An analysis conducted in tandem with the Missoula Greater Downtown Master Plan raises the question of whether the city can sustain as much retail as it has planned. According to Missoula City Council members who attended a briefing on the report, the analyst concluded that Missoula had overprojected its capacity for retail.

“I think that's one of the reasons that the Master Plan consultants have taken a little different view of how the millsite might develop,” said Councilman Dave Strohmaier, referring to the Old Sawmill District south of the Clark Fork River.

The Missoula Downtown Association MDA ...

By KEILA SZPALLER of the Missoulian

Full Story: ... /news01.txt

Reader Comments:

If the challenge is getting more buyers, why not develop a collective website that represents all of the merchants and use their strength in numbers and resources to promote it.

It would be able to reach a much greater audience of those who have an affinity for Missoula and want to buy their products than a single merchant on their own website.

Other communities have done this with great success.

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