Why now’s not the time to lay low – Communications vital for leadership and answers.

We’re steering through a frightening financial crisis that has devalued home prices, put thousands out of work and capsized the finance sector. Questions abound, far outpacing the answers. For your customers, your employees and shareholders – who face mortgage payments, rising costs of living, dwindling investments and fear of losing their jobs – these questions aren’t rhetorical. They are looking to you, whether you are their boss, an important community figure or the steward of their investment, for leadership and answers. More than ever, the spotlight is on you.

And so these many questions prompt another one: What is the role of today’s CEO as it relates to communication during turbulent times? Should he or she be out front, fielding these questions and providing the answers? Or are the risks too great – is a CEO, and the company, more likely to survive if he sits quietly in the safety of his corner office?

By Michael W. Kempner

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