The No-Bull-Shiitake Investor Wishlist by Guy Kawasaki

You may never try to raise money from a venture capitalist, but unless you’re a trust-fund brat, you’ll probably have to raise money from someone to fund a business. Two pieces of advice before you begin:

First, don’t confuse fundability with viability. Only a few thousand companies a year raise venture capital. These companies are fundable in the sense that they have fooled a venture capitalist into believing that they can achieve sales of at least $100 million per year within five years. Thousands of other companies failed this fundability test—or, more likely, didn’t bother trying to raise venture capital.

Guy Kawasaki of How to Change the World http://blog.guykawasaki.com/

Full Story: http://blogs.openforum.com/2008/12/09/the-investor-wishlist/