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Blue is the New Green

Forget for a moment about carbon emissions. The world is facing a more immediate crisis — it is running out of clean water.

The prospect of widespread shortages is creating a new kind of new economy. Meet 11 entrepreneurs who are ahead of the curve, finding opportunity in the largest emerging market the world has seen in some time.

By: Adam Bluestein

Full Story: http://www.inc.com/magazine/20081101/blue-is-the-new-green.html

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