“Scrappy Marketing” Leaner, Meaner And Faster Marketing With Mario Schulzke, 11/20, University Of Montana
| November 14, 2008 |  View for printing |
Come hear Mario Schulzke
Director of Marketing
R2C Group http://www.r2cgroup.com/
Portland, Oregon
(UM SoBA Alum, 2002) When: Thursday, November 20, 9:40-11:00 and 11:10-12:30 Where: Gallagher Business Building, Room 122
• Why is the advertising industry “broken?” What is wrong with thoroughly planned, big budget advertising campaigns?
• What is “scrappy marketing” and why does lean and fast execution beat big budgets.
• Learn common sense marketing strategies that you could probably do yourself.
Please RSVP to
Jakki Mohr, Ph.D.
Jeff and Martha Hamilton Distinguished Faculty Fellow
Professor of Marketing
School of Business Administration
University of Montana
Missoula, MT 59812
(406) 243-2920
(406) 243-2086 (fax)
http://www.business.umt.edu/faculty/mohr
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