6 steps to profitability in a recession

In downturns, it is extraordinary how quickly managers rediscover business virtues that appeared to have been forgotten in the good times. Today the cry is “preserve cash”. Cut unnecessary entertaining. End business class travel and five-star accommodation. Get out of the taxi and back on the bus.

But few businesses shrink their way to success. So, even now, smart companies will be trying to plot a path back to profitability.

By Stefan Stern

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