Web Free-For-All on the Horizon — Brand Owners Should Begin Planning Their Defensive Strategy Now
| October 27, 2008 |  View for printing |
What's that distant sound you hear? It's the sound of a swarm coming your way. In less than a year, the Internet Corporation for Assigned Names and Numbers ("ICANN") plans to begin accepting applications for a "swarm" of new top level domain names and granting them by the hundreds. This move will likely usher in a new world on the web. Web 3.0 is fast approaching and brand owners should beware—it is not designed with you in mind.
Jamie Nafziger and Erin Hogan
Full Story: http://view.exacttarget.com/?j=fe5a1 ... 00d79771573 
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