MATR News: 88 Percent Polled Never Used Mobile Web

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88 Percent Polled Never Used Mobile Web

October 21, 2008

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I read today a report in Fierce Mobile Content newsletter about a study by leading global consulting firm, Accenture, commissioned with Survey.com. In support of Erika’s findings from various sources, it seems that mobile marketing plans that rely solely on mobile web (clicking a link to mobile web page) only reach approximately 12% of US mobile subscribers. Compare this to the 70% of 2-way SMS users and you can see the significantly higher reach delivered by adding text message marketing to your advertising.

Full Blog: http://blog.goomzee.com/2008/10/20/8 ... mobile-web/
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