The Contribution Revolution: Letting Volunteers Build Your Business

Intuit’s cofounder challenges traditional companies to follow the lead of internet superstars—and of innovative peers such as Honda, Procter & Gamble, and Hyatt—in tapping the contributions of countless people beyond their organizations.

Full Story: http://harvardbusinessonline.hbsp.harvard.edu/hbsp/hbr/articles/article.jsp?ml_action=get-article&articleID=R0810C&ml_issueid=BR0810&ml_subscriber=true&pageNumber=1&_requestid=46109