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Social networking sites help companies boost productivity

Social networking is going corporate. The popular technology used by millions of people to share ideas and photos on MySpace, Facebook, LinkedIn and others is catching on at companies to improve productivity and communication among workers.

Private, internal social networks make sense as companies grapple with a slumping economy that has made travel cost-prohibitive even as workforces are spread out as never before, tech analysts say.

"Companies are asking, ‘How can we make our workforce more productive?’ " says Kevin Martin, an analyst at market researcher Aberdeen Group.

By Jon Swartz, USA TODAY

Full Story: http://www.usatoday.com/tech/products/2008-10-07-social-network-work_N.htm

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