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Monitoring Your Brand and Reputation Online

One way that companies can take an active role in their online reputation management processes is to ensure that all online mentions of them going forward project the messaging and images that they prefer. Of course, creating strong products and providing stellar customer service can also help you get positive online press.

By Marji McClure

Full Story: http://www.crm-daily.com/story.xhtml?story_id=113007H83JL7

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