Wanted: Real People. Is your company’s recruiting video boring?
| September 18, 2008 |  View for printing |
If you didn’t think so before, you might think it’s a yawner after you check out Liz Claiborne Inc.’s http://www.lizclaiborneinc.com/ new recruiting video “Runway of Opportunity” http://video.yahoo.com/watch/2919709/8361275. When Helene Richter, director of talent operations for Liz, set out to create a recruiting video that matched the energy of the company and the fashion creativity pitched to consumers in the company’s clothing ads, she watched a lot of recruiting videos. Her conclusion: “They were sometimes humorous, always educational, but mostly boring, and certainly not artful,” said Richter.
by Leslie Stevens
Full Story: http://www.ere.net/2008/09/16/wanted ... /#more-3966 
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