Readers pan “The West’s Learning Center” as brand for Helena, Montana
| September 15, 2008 |  View for printing |
The idea of adopting a “The West’s Learning Center” as Helena’s brand took a shellacking when we put the question to Independent Record readers last week.
The response to our unscientific survey came back 787 opposed and only 76 in favor of the idea, which was presented earlier this month by Roger Brooks, whose Washington based company has been working for more than a year on the branding project.
The Helena Chamber, Downtown Business Improvement District and other groups took the lead in the branding effort.
In February, Brooks offered a somewhat narrower idea — “The West’s Learning Center for the Arts.”
When we offered that idea to readers as a Question of the Week in February, about 75 percent of those who responded didn’t care for it.
Here are some of the comments from our readers on “The West’s Learning Center.”
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