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Deloitte Study: Enterprise Value of Online Communities Yet to be Realized

September 5, 2008/

A Deloitte survey of companies sponsoring online communities indicates that enterprises have begun to effectively use social media tools and online communities to engage with customers and employees for brand discussions, idea generation and product discovery. However, the survey also indicates that while these online initiatives are having a positive impact, enterprises have not yet harnessed the true potential of these communities.

Full Story: http://www.deloitte.com/dtt/press_release/0,1014,sid%253D2283%2526cid%253D217168,00.html

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