News
Meth Project Summer Newsletter
The Meth Project is pleased to announce the release of its Summer 2008 Newsletter. Highlights include the launch of the Idaho Meth Project, Illinois Meth Project, and Wyoming Meth Project; impact of the program in Montana and Arizona; and updates from each of the program states. To read the full newsletter please visit http://www.methproject.org/News_Events/publications.php.
As many of you may have seen, the Meth Project was featured on BBC World News, BBC World News America, and BBC World Service Radio last week. The story can be seen at http://www.methproject.org/News_Events/index.php.
SUMMER 2008 NEWSLETTER HIGHLIGHTS
ADVERTISING AWARDS: METH PROJECT EARNS INDUSTRY’S TOP HONORS
The Meth Project earned internationally recognized awards for its prevention advertising campaign in the past year, including the prestigious Bronze Lion Award at the 54th Annual Cannes International Advertising Festival in Cannes, France.
THE DANIELS FUND INVESTS TO EXPAND THE METH PROJECT
The Daniels Fund provided generous support to assist in the development of the Wyoming Meth Project with a grant awarded in February 2008 and is now spearheading the effort to bring the project to Colorado.
94% OF ARIZONA TEENS NOW SEE GREAT RISK IN TRYING METH
A new statewide survey has found that teens’ attitudes toward the dangers of methamphetamine use have shifted substantially since the Arizona Meth Project initiated the first wave of its Meth prevention campaign in 2007.
NEW LAUNCH: GOVERNOR OTTER KICKS OFF IDAHO METH PROJECT
On January 7, 2008 Governor C.L. “Butch” Otter announced the launch of the Idaho Meth Project’s statewide prevention campaign aimed at significantly reducing first-time methamphetamine use.
ILLINOIS METH PROJECT: LAUNCHES IN SPRINGFIELD, DECATUR, AND CHAMPAIGN
The Illinois Meth Project launched a campaign to prevent first-time methamphetamine use in the state on February 11, 2008. The campaign began in the central Illinois media market covering the cities of Springfield, Decatur, and Champaign. It is expected to expand to other media markets in the coming months.
IMPACT: NEW MONTANA ATTORNEY GENERAL’S REPORT AND RECENT SURVEYS SHOW SIGNIFICANT DECLINES IN USE AND METH-RELATED CRIME
The Centers for Disease Control and the Montana Office of Public Instruction announced the results of Montana’s Youth Risk Behavior Survey, which found that Meth use among teens in the state has declined 45% since 2005, when the Meth Project first launched its campaign in Montana. In contrast, the report showed a 29% decrease in Meth use among teens nationally over the same period.
NEW LAUNCH: WYOMING BECOMES 5TH STATE TO ADOPT METH PROJECT
On June 16, 2008, Wyoming became the fifth state to implement the Meth Project’s large-scale prevention campaign aimed at significantly reducing first-time methamphetamine use among Wyoming youth. The Wyoming Meth Project kicked off with a press conference at the McMurry Training Center in Casper
Thank you for your ongoing support,
Jenny Hildebrand
Marketing Manager
The Meth Project
P.O. Box 240
Palo Alto, CA 94302
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