Holland, Michigan launches $300,000 marketing campaign to attract talent
| August 25, 2008 |  View for printing |
When Holland city planners visited some real estate open houses several months ago they discovered that the realtors had expertise in marketing the homes, but did not know enough about the city to market its neighborhoods.
The realtors asked the planners to develop neighborhood guides they could use. But City Manager Soren Wolff asked the planners to market the entire city and help employers attract the brightest talent to work, and live, in Holland.
“This isn’t a Holland-only issue,” says city spokesperson Joel Dye. “The state is going through a transition with the housing market and changing growth patterns.”
By: Deborah Johnson Wood
Full Story: http://www.rapidgrowthmedia.com/timn ... nd0821.aspx 
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