For some Harvard Business School professors, the blogosphere is new terrain

CEOs blog. So do baseball and tennis players. Not to mention magicians, comedians, rappers, supermodels, and wrestlers.

So why not Harvard Business School professors?

While tens of millions of Americans in other fields have joined in the din of the blogosphere, buttoned-down faculty members at the nation’s most prestigious business school have watched from the sidelines, content to dispense their management wisdom in the classroom, case studies, or peer-reviewed academic papers.

Not anymore. Several business professors at Harvard have jumped into the Internet fray recently, opting for immediacy over considered analysis and wrestling with some of the passions and anonymous sniping that are the daily bread of cyberspace. All insist they are experimenting on the new frontier of idea dissemination and reaching out to a wider audience beyond the ivory tower.

By Robert Weisman

Full Story: http://www.boston.com/business/articles/2008/08/17/for_some_harvard_professors_the_blogosphere_is_new_terrain/