Eddie Bauer, Paws Up join forces
| August 6, 2008 |  View for printing |
If marketing peddles a dream, then western Montana may get a boost as a destination for outdoor enthusiasts in far-flung cities.
Eddie Bauer's Web site and fall catalog, slated to reach 2.5 million homes across the country by Sunday, are filled with images of the Blackfoot Valley's open vistas, rivers and rolling terrain.
Windows and displays in Eddie Bauer's national stores, which change Wednesday, will also sport the landscapes.
The pictures - and a video - were shot at the upscale Resort at Paws Up http://www.pawsup.com/ in April as part of a cross-marketing idea hatched last winter, according to spokespeople for the retailer and resort.
By PAMELA J. PODGER of the Missoulian
Full Story: http://missoulian.com/articles/2008/ ... /news02.txt
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