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Five Life-Changing Mistakes and How I Moved On

August 1, 2008View for printing

I’m out meeting with the press right now to promote SmartNow.com and I’m getting quite a reaction. Not to the business, but to me. You see, it’s been awhile since I met with them, at least eight years. Many of the people in the press are same ones I met all those years ago. Many I don’t know. No matter if they knew me before or not, they all ask the same question: "What mistakes have you made and what have you learned from them?" And this isn’t a normal "check-the-box" reporter question. This is a loaded question with heavy reference to my past, some would say my infamous past.

First some background, I was the CEO of Pets.com. In case you haven’t heard of it, Pets.com and its mascot, the Sock Puppet, became the symbol for the dotcom bubble and its subsequent bust. Some have even charged me personally with bringing down the U.S. economy. Pets’ short period of success was fueled by positive press about the company and myself. Pets received even more press when it failed.

By Julie Wainwright

Co-Founder, SmartNow.com Former CEO Pets.com

Full Story: http://www.smartnow.com/page/5991

(Many thanks to Brad Feld http://www.feld.com/blog/ for passing this along. Russ)
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Reprinted under the Fair Use doctrine of international copyright law. Full copyright retained by the original publication. In accordance with Title 17 U.S.C. Section 107, this material is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes.


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