Surprised by Criticism, Plum Creek Aims to Shore Up Image. CEO Holley optimistic about Plum Creek's future
| July 30, 2008 |  View for printing |
A sluggish housing market, skeptical politicians and an increasingly cynical media have tarnished both Plum Creek Timber Company’s http://www.plumcreek.com/ profits and image in recent months. While CEO Rick Holley acknowledged he doesn’t foresee a short-term fix for the former, his presence in Western Montana – meeting with newspapers and municipalities, and emphasizing a need for renewed “transparency” – showed the company is approaching public relations with renewed zeal.
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CEO Holley optimistic about Plum Creek's future
By CHRIS PETERSON / Hungry Horse News
Skyrocketing energy prices. Large loses in manufacturing. A souring real estate market.
You would think Plum Creek Timber Company officials would have a glum outlook on their business. True, there are some bumpy times ahead, but overall CEO Rick Holley says he's optimistic about the future of the nation's largest private landowner.
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