MATR News: Productive Brainstorms Take the Right Mix of Elements

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Productive Brainstorms Take the Right Mix of Elements

July 29, 2008

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Most people know what brainstorming means, but few are ever taught how to do it effectively.

Matt Bowen, president and chief executive of Aloft Group Inc., a 28-employee marketing firm in Newburyport, Mass., devotes much time to teaching his employees the ropes of effective brainstorming.

By KELLY K. SPORS

Full Story: http://online.wsj.com/article/SB1216 ... ?mod=djemSB
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