Companies cater to Gen Y's needs as demographics shift
| July 28, 2008 |  View for printing |
When 25-year-old Randi Wakefield goes to work at Upshot, a Chicago marketing firm, she feels energized. She knows she'll be able to collaborate with others to brainstorm ideas, play Wii or share a beer at Thursday happy-hour events.
Defying the stereotype that Generation Y employees are job hoppers, Wakefield has been with Upshot more than three years, starting as an intern and having been promoted twice since to account manager. She attributes it all to the company's culture.
"It's not corporate at all," she said. "There's no low man on the totem pole. Everyone's invited and encouraged to ask questions and voice their opinions."
By Ann Meyer | Special to the Chicago Tribune
Full Story: http://www.chicagotribune.com/busine ... 42708.story
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