Why Innovation Is Overrated
| July 23, 2008 |  View for printing |
When was the last time you, as a customer, called the support line for a product you own to complain about its lack of innovation? Or sent a meal back to the kitchen at a restaurant because it wasn't innovative enough? In the course of ordinary life the word innovation doesn't surface much, and this is good. Innovation, as a word, a concept, or an agenda, is entirely overrated. It's a vague, subjective term that distracts from what you're really trying to do: enjoy your life. Or in the case of a business: profit by making good things.
by Scott Berkun
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