Businesses Fail To Harness Full Potential Of Online Communities
| July 21, 2008 |  View for printing |
The Deloitte survey found that businesses use online communities to generate ideas, discover products, and discuss brands, but many fail to draw a critical mass.
Businesses have begun to effectively use social media tools and online communities to promote interaction with customers and between employees, but they haven't realized the full potential of online communities, according to recent research.
A Deloitte survey of companies sponsoring online communities found they use them to generate ideas, discover products, and discuss brands, but many fail to draw a critical mass. Deloitte's "2008 Tribalization of Business Survey," found that most communities have less than 500 active members. Half the respondents said their biggest obstacle is to get people engaged.
By K.C. Jones InformationWeek
Full Story: http://www.informationweek.com/news/ ... D=209101307
No reader comments so far. Be the first to comment by clicking the button below.
Reprinted under the Fair Use doctrine of international copyright law. Full copyright retained by the original publication. In accordance with Title 17 U.S.C. Section 107, this material is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes.
