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Inside Entrepreneurship: Don’t bank on PR to pay the bills

July 4, 2008 /

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Bear Paw Development Corporation is a private non-profit organization created for the purpose of administering programs to help improve regional economic conditions in Hill, Blaine, Liberty, Chouteau and Phillips Counties and the Fort Belknap and Rocky Boy's Indian Reservations.

Q: For over a year, I have been paying a PR firm a monthly retainer to help get publicity for my health food product. My primary goal was to get on "Oprah." The PR agent has told me to "be patient" and that I had a "compelling story that was perfect for Oprah." Now I’m running low on cash but still need publicity. If I fire the PR firm, then I’ll get nothing for all the money I’ve paid. How can I tell if this firm or any other can really get my product on television?

By SUSAN SCHRETER
SPECIAL TO THE P-I

Full Story: http://seattlepi.nwsource.com/business/369494_schreter04.html

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Montana Technology Innovation Partnership (MTIP)- Promoting Technology Commercialization in the State of Montana.

For over 25 years, Zoot Enterprises has been a global provider of advanced origination, acquisition, and decision management solutions.

For over 25 years, Montana World Trade Center® has served Montana as a trusted business adviser.
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Dorsey & Whitney - An International business law firm, applying a business perspective to clients' needs in Missoula, Montana and beyond.

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