Predicting Where You’ll Go and What You’ll Like
| June 21, 2008 |  View for printing |
THAT hoariest of real estate truisms — location, location, location — may soon be a clarion call for all sorts of businesses.
We’re in the midst of a boom in devices that show where people are at any point in time. Global positioning systems are among the hottest consumer electronics devices ever, says Clint Wheelock, chief research officer at ABI Research, a technology market follower. And cellphones increasingly come with G.P.S. chips. All of these devices churn out data that says something about how people live.
Such data could redefine what we know about consumer behavior, giving businesses early insight into economic trends, better ways to determine sites for offices and retail stores, and more effective ways to advertise.
By MICHAEL FITZGERALD
Full Story: http://www.nytimes.com/2008/06/22/te ... oref=slogin
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